Music Video Production - Purpose, Promotion & Controversy

Purposes:
. Revenue generation
. Promoting artist or the single or the album?
. Is the video a sellable product?
. Controversy may help promote the video

Controversy:
. A disagreement in public for example something that causes conflict between different people in society

Controversial Videos:
1. Kanye West - Jesus Walks
Kanye west released the video for Jesus Walks in 2004 in anticipation for his debut album The College Dropout. Before 2004 Kanye was a producer and was relatively unknown to the world. Therefore he used this video which contains multiple religious and controversial images to generate a buzz about him and his debut album. Some of the controversial images in this video are latino's being presented as drug dealers, blacks as slaves whilst police were their owners, a member of the KKK and even a burning cross falling down a hill. Whilst that was already controversial enough some people thought the video was blasphemous as some people interpreted it as Kanye showing himself as Jesus as he is dressed in all white and the camera angles and special effects show him as a powerful character.

2. Nas ft Puff Daddy - Hate Me Now
Another controversial video is the video Nas and Puff Daddy created for Nas' leading single of his third album I Am… . Nas had been away from music a while and needed to make a big impact upon his return and this video done so. In the video it depicts Nas as Jesus and even shows him being cruxified it also switches between that and another scene of him in a club drinking alcohol whilst portraying women sexually. It was so controversial it was banned intially and after Puff Daddy spoke to his church the scene of him on the cross was not used.

Homework

Homework




Chuck Berry - Johnny B. Goode  - (1950s) - Live performance from the artist, no storyline or theme.

The Mama's and the Papa's - California Dreaming - (1960s) - Also a live performance but in colour, background setting to match the song, collection of different images

The Doors - L.A Women - (1970s) - Multiple different scenes, different settings, switches between live performances and different shots

The Police - Every breath you take - (1980s) - A dark song so the video matches the theme, close ups to show the emotion, dark setting

Nas ft Puff Daddy - Hate Me Now - (1990s) - Religious imagery, highly controversial, switches between a party like setting to a crucifixion, very expensive, uses of fire and fireworks

Lil Wayne - A Milli - (2000s) - A music video of Lil Wayne making a music video, Very innovative, camera follows him walking

Kanye West ft Vic Mensa & Sia - Wolves - (2010s) - The video is a campaign for high-fashion company Balmain, dark setting for a dark song, close ups to show emotions on their faces, different camera angles to show the clothes

Lesson 2 - Music Videos - 15/8/16

Music Videos

. Video 1 (1925) - Black and White, No storyline/concept, Just a video of the music being played
. Video 2 (1929) - Close ups, Extras involved mot just musicians, Bar/restaurant setting, The singer is the main focus
. Video 3 (1957) - Prison setting, Theme, Dance routine, Humour involved
. Video 4 (1960s) - Cue cards, humour, lyrics involved, abstract
. Video 5 (1966) - In color, varied camera angles, lots of different scenes, Uses of different lighting
. Video 6 (1970s) - Different unique scenes, different outfits, varied camera angles, intense close ups to show emotion, special effects, different tone depending on part of the song
. Video 7 (1970s) - Humor, abstract scenes to match the music
. Video 8 (1980s) - A lot of special effects, Different costumes, abstract scenes and characters
. Video 9 (1990s) - Storyline, a lot of dancing, camera moves through video

Lesson 1 - Music Videos - 14/8/16

Lesson 1 - Music Videos

Purpose? Message?

Video 1 - Promotion of a particular song, Promotion of the artist's album, Promotion of a particular artist
Video 2 - Promotion of the artist's album, Increase income for the record company, Increasing the range of media an artist is active in
Video 3 - Promotion of a particular artist, Increase income for the record company, Promotion of the artist's album